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15 reasons why you should update WordPress

If you have a WordPress website and have been postponing updates for some time, you are not an exception. Many people are hesitant to modify something that “works,” out of fear of breaking everything. However, updating WordPress is not a whim or a trend; it is a genuine necessity for the health of your website, […]

Why optimising images improves the speed and SEO of your website

When someone visits your website, they expect it to load quickly. It does not matter whether they are accessing it from a mobile phone, a tablet, or a computer: if the site takes more than a few seconds to open, there is a high probability that they will close the tab and go elsewhere. The […]

Design Thinking: 5 success stories

The word ‘innovation’ is closely linked to Design Thinking to achieve a connection with the client.  It’s no secret that companies like Starbucks or Coca-Cola are so well positioned thanks, among other factors, to the design of their establishments (both online and offline).  Do you know how they did it? Let’s see 5 Design Thinking […]

How to reduce the cart abandonment rate in your e-commerce store

aplicables. Y, por supuesto, cómo desde Doowebs podemos ayudarte a implementar estas mejoras de forma profesional. Qué es el abandono del carrito y por qué es tan habitual Antes de ponernos a aplicar soluciones, conviene aterrizar el concepto. La definición de abandono del carrito es bastante directa: ocurre cuando un usuario añade uno o varios […]

Common mistakes in web form creation and how to fix them

The creation of web forms is one of those tasks that seem simple from the outside, but in day-to-day practice can cause headaches. It has happened to all of us: a form that doesn’t send, fields that aren’t clear, users who drop off halfway… and conversions that vanish. At Doowebs we see it often when […]

Your website doesn’t crash because of the code: it crashes because of the images (and how you manage them)

The promise of modern web design sounds impeccable: fast, accessible sites with clear architecture and e-commerce that converts. However, too many projects fail at a point that rarely appears in briefs: the visual hygiene of images. This isn’t a cosmetic issue. It’s pure business. If the user perceives something as “cheap,” “confusing,” or “cluttered” within […]

SEO strategies to improve internal linking on your website

When we think about optimizing a page for search engines, the first things that usually come to mind are keywords, meta descriptions, and page load speed. However, there’s an equally important element that’s often overlooked: internal linking. This strategy, when well-planned, not only helps Google understand your site’s structure but also improves the browsing experience […]

ERP: What it is and how it helps SMEs become more productive

Small and medium-sized businesses (SMEs) need tools that allow them to optimize their time, resources, and operations. This is where a term you’ve probably heard more than once comes into play: ERP. What exactly is it? Why is it so important, and how can it make a difference in your company’s productivity? Throughout this article, […]

What is Customer Journey and how to apply it to your strategy?

If you want to truly connect with your customers, it’s not enough to have a good product or a beautiful website. You have to understand how they think, what they feel and what they need every step of the way until they decide to buy from you (and do it again). That, in essence, is […]

NFC technology: what is it and how to implement it in your business?

Rapidity and convenience have become part of the culture of our society, and both consumers and businesses are looking for them at all times. For this very reason, NFC technology is gaining prominence as a key tool for improving customer experience, streamlining processes and even opening up new business opportunities. Pero But before we get […]

Why do web project prices vary? Key factors and comparison between custom development and templates

In the realm of web development, there is no standard price for a project: the cost of building a website can vary significantly. A basic site based on templates may cost just a fraction of what a complex custom development would. What causes these discrepancies? In this technical document, we examine the factors that determine […]

CRM: what is it and how can it boost your sales strategy

If you work in sales, marketing or customer service, you’ve probably heard of CRM. But what exactly is it, what is it for and how can it help you improve your work? In this article we will answer all your questions about this tool and explain how it can make a difference in your sales […]