7 tips for innovative web design

In a world where the internet has developed so rapidly in just a couple of decades, standing out from the crowd can be a little tricky. For your business to be visible, it is important that you have an innovative and intuitive web design, and that is why we have come to help you today.

Throughout the next few paragraphs, we will give you some ideas that you should implement if you are thinking of launching your new website or fixing up the one you did a few years ago. Remember, the most important thing here is the user, so you should focus the vast majority of your resources on making them feel comfortable.

Tips for attractive web design

Currently, (almost) all of us look at different internet pages on the computer, on the mobile, on the tablet… Even on the console or television! There are many people consuming content, and you must try to make the structure that surrounds your brand’s website as strong as possible.

1. Don’t miss adaptability and accessibility

As we say, people use all kinds of devices to access the internet. In order to show our space in the best way, the different elements of the web must adapt to larger or smaller screens, or to the possibility of handling a cursor or the use of fingers.

Beyond this adaptability responsive, we also want to give importance to accessibility. People with different vision problems (from partial blindness to colour blindness) have difficulty reading what appears on the screen, so try to make it easier for them.

2. Remove everything that does not contribute to the user

Once again, we talk about placing the user at the centre of our digital strategy. Think that the average user who does not know your brand and enters your website for the first time will not take more than a few seconds to decide whether to leave or stay, so limit yourself to showing them what is truly important and what it can generate engagement.

Excessive information, annoying pop-ups or simply some design elements that do not contribute, nothing increases visual pollution and, therefore, the bounce rate. Avoid long texts without graphic elements, or anything that sounds excessively commercial.

3. Make navigation comfortable and simple

Hand in hand with the two previous points we can include this third one. It is important that your page can be navigated without complications and without long loading times due to an unnecessarily heavy image. Nor does it help to forget about design responsive or include elements that only distract the user.

A correct organization of all the content, with a design coherent with the brand, will make the user experience is very positive. This way, you won’t find sessions lasting just a few seconds that have closed the tab before getting bored or crazy.

4. Get the user to where he wants quickly

We know that one of the statistics that receives the most attention when we talk about web pages is the average time a user spends on it. It is important to retain the audience, but by offering them quality content that is relevant to them, not by dizzying them.

Your website should be intuitive, with a clear interface and differentiated and concise sections. Let it be known quickly what you are going to find in a menu or how to get to another. If a user can go from point A to B in two clicks, much better than four.

→ Get to know these tips for designing a perfect user interface

5. Positioning is key for your business

Nothing like SEO positioning to make your website visible when users search on Google. There are many elements that have a direct impact on the SEO of your page, from the keywords you use in the texts to the meta descriptions of each section.

Of course, the code also helps to better index the web, so it must be as clean as possible and readable by search engines.

These tips can help position your page in search engines

6. Make the most of visual elements

Choose colours and structures that can be identified with your brand and your target audience, so you will get more attention. Of course, do not fill the entire space with vibrant colours that may hinder reading.

Precisely speaking of reading, it is important to choose the right typeface. Reading on the screen consumes more energy for our body, so try to keep it simple: fonts without serifs, round and a good size.

Finally, don’t forget the audiovisual stuff. Lean on videos and images to give your text greater value and reinforce your message.

7. Create an ongoing conversation

We close this little guide with something that, sometimes, is not done well or some go too far. It is interesting to request the user’s contact information to be able to carry out mailing campaigns, for example, but we must be cautious and ask for the minimum and essential so as not to be invasive.

But this must also be compensated for on your part: the user will feel much more secure in giving you their information if in the footer or in their own section they can find out more about you and how to get in touch with you

As you can see, achieving an innovative and attractive web design requires focusing on different aspects. At Doowebs, you can count on the help of an expert team to achieve goals that become results.